Recognizing the imbalance between buyers and sellers, I introduced a feature allowing sellers to send exclusive discounts to buyers who favorited their listings, encouraging seller-initiated conversations and enhancing buyer engagement.
To enhance the buying experience, I designed user journeys enabling sellers to upload, edit, crop, and publish 30-second videos, providing buyers with a clear demonstration of the item directly on the listing page.
Finding a good rental without agents and intermediaries is a challenge in Canada. In this project, I designed a new feature to enable renters to request/schedule a viewing directly with landlords for the rental property listed on Kijiji.
Kijijiβs wide user base has diverse needs, from accessibility to personal preferences. I designed a user journey for seamless theme selection and created a foundational style guide for Dark Mode, enhancing usability, reducing eye strain, and providing a consistent, visually engaging experience.
I take products from ideation to launch, shaping impactful designs that meet business objectives while addressing user needs. From defining product strategy to crafting user flows and prototypes, I ensure every stage aligns with the vision and delivers measurable outcomes.
I spearheaded operational improvements that streamlined design workflows, optimized team collaboration, and eliminated friction across the design and development process. By introducing scalable systems and tools, I ensured efficiency, consistency, and a seamless handoff between teams.
I strategized and led monetization efforts, driving a substantial increase in revenue through targeted feature launches, data-driven optimizations, and continuous product enhancements that aligned with user needs and business goals.
I championed accessibility by embedding inclusive design principles across all projects, ensuring usability for diverse audiences. I conducted audits, applied WCAG standards, and collaborated with teams to deliver experiences that were both compliant and impactful, ultimately broadening the productβs reach and value.
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